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Surprise, surprise: The ROG Xbox Ally X just got a AU$200 price hike in Australia

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Why? I think you can guess.

Asus ROG Xbox Ally X handheld gaming PC
(Image credit: Future)
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We reached out to ASUS for comment, and a spokesperson sent us this reply: "ASUS is committed to delivering the innovative, high-quality products and value our customers expect. However, alongside the broader tech industry, ASUS is currently navigating significant, sustained increases in the cost of critical components like CPUs and GPUs, driven by global demand and manufacturing expenses. We have worked to absorb these rising costs, but the scale of these industry-wide pressures necessitates adjustments to product pricing."

The ROG Xbox Ally X was already expensive when it launched late in 2025, but its Australian RRP of AU$1,599 has just increased to AU$1,799. That AU$200 increase is pretty significant when you consider that other consoles, like the PlayStation 5 and Xbox Series X, usually get price hikes in increments of AU$30 to AU$50.

It's pretty easy to put the pieces together ourselves though. The RAM and storage crisis is in full swing and few gaming hardware makers are unaffected by it. It's affecting Steam Deck OLED supply in some regions, and it's reportedly prompting Nintendo to reconsider its price for the Nintendo Switch 2. Sony is also reportedly looking to delay the PS6, while Valve has confirmed its Steam Machine and Steam Frame hardware has been pushed back due to the shortages.

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