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Giving Graveyard Keeper away for free apparently earned its publisher 'almost 250k'

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This is why games have so much DLC.

Graveyard Keeper 2 — Announcement trailer - YouTube Graveyard Keeper 2 — Announcement trailer - YouTube
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Graveyard Keeper 2 was announced this month at the Triple-I Initiative, and to celebrate that the original was made available free for a limited time. It's a sensible way to get people familiar with the series and to build anticipation for the sequel, but there's another upside to this kind of giveaway. As Alex Nichiporchik, CEO of publisher Tinybuild explained on Twitter, it's earned "almost 250k usd from selling DLCs for the original."

It hasn't all been good news for Graveyard Keeper 2. Slava Cherkasov, co-founder and CTO of developer Lazy Bear Games, posts a lot of pro-AI stuff like a defense of DLSS 5 based on the idea its critics just "hate full lips and makeup", which has some players concerned that Graveyard Keeper 2 will replace its characterful style with something more generic and AI-generated. The developer ended up having to state that "we're not using the AI in Graveyard Keeper 2."

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